ADVERTISING WATCH

HEINZ POURS AT SUPER BOWLetchup here returned to TV advertising last month during the Super Bowl telecast. The new campaign, "Mine's gotta have Heinz," reinforces the brand's 120-year-old reputation for being thick and rich and also delivers the message that foods taste better with Heinz ketchup. The Super Bowl ad, which depicted a group of plump tomatoes squeezing into an empty ketchup bottle, is

HEINZ POURS AT SUPER BOWL

etchup here returned to TV advertising last month during the Super Bowl telecast. The new campaign, "Mine's gotta have Heinz," reinforces the brand's 120-year-old reputation for being thick and rich and also delivers the message that foods taste better with Heinz ketchup. The Super Bowl ad, which depicted a group of plump tomatoes squeezing into an empty ketchup bottle, is part of a $20 million campaign that will be expanded for the crucial barbecue and

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