FRITO-LAY GETS BAKED
Frito-Lay here will make its largest investment ever in a new product introduction with the launch of its new Baked Lay's brand potato "crisps."
The company will enter its first float in the Tournament of Roses Parade in Pasadena, Calif., New Year's Day. Models Naomi Campbell, Kathy Ireland and Vendela will ride on the Jack & The Beanstalk-themed float that promotes the Baked Lay's brand.
Television commercials featuring the models run thr