ADVERTISING WATCH

WINNING NOTHING INSTANTLYOur lives are filled with contests and sweepstakes of every kind -- from scratch-and-win tickets to mail-in sweepstakes we never even knew we entered. It's particularly easy, then, to be dismissive about the bizarre promise of "winning nothing instantly" since "nothing" doesn't exactly allow our imaginations to run wild with thoughts of fancy red sports cars and backseats

WINNING NOTHING INSTANTLY

Our lives are filled with contests and sweepstakes of every kind -- from scratch-and-win tickets to mail-in sweepstakes we never even knew we entered. It's particularly easy, then, to be dismissive about the bizarre promise of "winning nothing instantly" since "nothing" doesn't exactly allow our imaginations to run wild with thoughts of fancy red sports cars and backseats full of dollar bills.

But here comes Snapple's under-the-cap summer promoti

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