ADVERTISING WATCH

SERIOUS CEREAL SERIES SETKellogg USA here has launched a major print advertising campaign to remind consumers of the inherent nutritional benefits of cereal. The campaign features the tagline, "Cereal. Eat it for life."A series of visually bold ads addresses such issues as children's growth, school performance, cancer, heart disease, osteoporosis and weight management. The ads include such headlines

SERIOUS CEREAL SERIES SET

Kellogg USA here has launched a major print advertising campaign to remind consumers of the inherent nutritional benefits of cereal. The campaign features the tagline, "Cereal. Eat it for life."

A series of visually bold ads addresses such issues as children's growth, school performance, cancer, heart disease, osteoporosis and weight management. The ads include such headlines as "Kids who eat cereal get the iron and zinc they need to grow," "Adul

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