ADVERTISING WATCH

CHARGINGBATTERIES - Rayovac here has launched a $25 million national advertising campaign starring NBA superstar Michael Jordan. In this yearlong promotion, designed to relaunch Brand Rayovac, Jordan will appear in TV spots, doing battle against animated, battery-eating devices, including a portable CD player. The ads will specifically tout Rayovac's Maximum line. Previously, Jordan has pitched Rayovac's

CHARGINGBATTERIES

- Rayovac here has launched a $25 million national advertising campaign starring NBA superstar Michael Jordan. In this yearlong promotion, designed to relaunch Brand Rayovac, Jordan will appear in TV spots, doing battle against animated, battery-eating devices, including a portable CD player. The ads will specifically tout Rayovac's Maximum line. Previously, Jordan has pitched Rayovac's Renewal line of rechargeable batteries. In addition to the TV spots, the cam

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