ADVERTISING WATCH

FLAVORED MILK MOOVING ON OVERrican Dairy Association & Dairy Council Mid East here kicked off a marketing program in three cities for Moo Kooler, a flavored milk product created to boost milk consumption among children.The 26-week campaign, targeting the Columbus, Cleveland and Pittsburgh markets, includes two rounds of television commercials (May to June and September to November) plus consumer mailings,

FLAVORED MILK MOOVING ON OVER

rican Dairy Association & Dairy Council Mid East here kicked off a marketing program in three cities for Moo Kooler, a flavored milk product created to boost milk consumption among children.

The 26-week campaign, targeting the Columbus, Cleveland and Pittsburgh markets, includes two rounds of television commercials (May to June and September to November) plus consumer mailings, newspaper supplements, ad slicks, store displays and in-store

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