ADVERTISING WATCH

THE NAME OF THE 'THINGY't here went looking for a spokesman for Zest Body Wash, it may have been the nickname that first brought to mind St. Louis Rams running back Craig "Iron Head" Heyward.After all, not many men can get away with calling a white puffy shower sponge a "thingy" on national television. But Iron Head may be one guy who can. Or at least that's what Zest is counting on to help break

THE NAME OF THE 'THINGY'

t here went looking for a spokesman for Zest Body Wash, it may have been the nickname that first brought to mind St. Louis Rams running back Craig "Iron Head" Heyward.

After all, not many men can get away with calling a white puffy shower sponge a "thingy" on national television. But Iron Head may be one guy who can. Or at least that's what Zest is counting on to help break down the perception that body washes are just for women. The company is co

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