ADVERTISING WATCH

MILKING THE PRODUCT ilk Processor Education Program here is expanding outside the dairy case with its Make It Better With Milk promotion.The campaign, which launches this month, will tie in milk with products like coffee, tea, cookies and crackers. It will also make suggestions about substituting milk for water in various recipes. Instead of succeeding the popular milk moustache campaign, the two

MILKING THE PRODUCT

ilk Processor Education Program here is expanding outside the dairy case with its Make It Better With Milk promotion.

The campaign, which launches this month, will tie in milk with products like coffee, tea, cookies and crackers. It will also make suggestions about substituting milk for water in various recipes. Instead of succeeding the popular milk moustache campaign, the two will play into each other.

A freestanding insert filled with milk-t

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