ADVERTISING WATCH

COORS CAUSING ZIMA STIRors Brewing Co. here is stirring things up with its in-store Zima promotion.Zima Beverage Co. began offering $1 or $2 on-pack coupon/refunds valid on fruit juices and nonalcoholic drink mixers this month. The "Stir Things Up" campaign is expected to run to early April.In addition to the on-pack coupon/refund offer, the campaign will be supplemented by point-of-sale materials

COORS CAUSING ZIMA STIR

ors Brewing Co. here is stirring things up with its in-store Zima promotion.

Zima Beverage Co. began offering $1 or $2 on-pack coupon/refunds valid on fruit juices and nonalcoholic drink mixers this month. The "Stir Things Up" campaign is expected to run to early April.

In addition to the on-pack coupon/refund offer, the campaign will be supplemented by point-of-sale materials including shelf talkers, cooler-door decals and counter cards

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