COORS CAUSING ZIMA STIR
ors Brewing Co. here is stirring things up with its in-store Zima promotion.
Zima Beverage Co. began offering $1 or $2 on-pack coupon/refunds valid on fruit juices and nonalcoholic drink mixers this month. The "Stir Things Up" campaign is expected to run to early April.
In addition to the on-pack coupon/refund offer, the campaign will be supplemented by point-of-sale materials including shelf talkers, cooler-door decals and counter cards