Beam Me Up, Scottie
-- McCain Citrus here has drafted Chicago Bulls basketball star Scottie Pippen to be its McCain Zippin! fruit-juice spokesman.
TV commercials featuring the Bulls forward will air this fall in three test markets: Chicago, Baltimore and Albany, N.Y. The campaign will be supported by radio and print ads, freestanding inserts and in-store promotions.
There also will be a Chicago-area sweepstakes for children in which 50 winners will get to spend a