ADVERTISING WATCH

Beam Me Up, Scottie-- McCain Citrus here has drafted Chicago Bulls basketball star Scottie Pippen to be its McCain Zippin! fruit-juice spokesman.TV commercials featuring the Bulls forward will air this fall in three test markets: Chicago, Baltimore and Albany, N.Y. The campaign will be supported by radio and print ads, freestanding inserts and in-store promotions.There also will be a Chicago-area

Beam Me Up, Scottie

-- McCain Citrus here has drafted Chicago Bulls basketball star Scottie Pippen to be its McCain Zippin! fruit-juice spokesman.

TV commercials featuring the Bulls forward will air this fall in three test markets: Chicago, Baltimore and Albany, N.Y. The campaign will be supported by radio and print ads, freestanding inserts and in-store promotions.

There also will be a Chicago-area sweepstakes for children in which 50 winners will get to spend a

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