CARTOONS ROOT FOR ROOT BEER
is using animated commercials and cartoon characters to promote its root beer this summer.
The "Barq's Animation Festival" combines various animation styles in a series of 30-second TV spots. The ads, designed to target the teenage audience, will feature short animated clips and the tagline, "Barq's. Hey it's the one with the bite." Radio commercials, outdoor advertisements and product sampling will also tie-in to the promotion.