CAP'N CRUNCH BAR STARTS CAMPAIGN
re has embarked on an advertising campaign for Cap'n Crunch Bar, its new ready-to-eat snack bar.
Relying on the popularity of Cap'n Crunch cereal, Quaker Oats has positioned a $23 million trade and consumer marketing push behind the introduction of its new snack.
The program is comprised of both print and TV advertising. Print ads started running last month in magazines like Nickelodeon, Sports Illustrated for Kids and Crayola Ki