BEER FEST GETS U.S. ACCENT
irl, through its Chicago-based importer Barton Beers Ltd., is getting retailers ready for "Oktobeerfest" with a mix of promotional tools.
The beer and the American version of the popular German festival will be featured on posters, door banners, pennant flags and point-of-sale displays. Consumer mail-in offers and radio commercials will also be used.
The Oktobeerfest campaign follows an extensive summer marketing effort that included rad