NESTLE SWEET ON HOLLYWOOD
estle here plans to add its voice to the usual shouts of "Hooray for Hollywood" that normally infiltrate the national consciousness every year around Academy Award time. It is doing so through its promotional campaign "Nestle Celebrates the Very Best of Hollywood."
The campaign involves promotional elements, TV and print advertising, and TV-show sponsorships.
Promotional elements will center around the "Very Best of Hollywood" sweepstak