ADVERTISING WATCH

MIND NOURISHMENTThe folks at Archway Paperbacks and Minstrel Books must have decided that books and milk were interchangeable products when they put together their new promotional campaign. And hey, if a simple but humorous ad campaign can help revive milk as a popular beverage choice, why should it not do the same for another traditional item with lingering popularity?The new "Got Books?" campaign,

MIND NOURISHMENT

The folks at Archway Paperbacks and Minstrel Books must have decided that books and milk were interchangeable products when they put together their new promotional campaign. And hey, if a simple but humorous ad campaign can help revive milk as a popular beverage choice, why should it not do the same for another traditional item with lingering popularity?

The new "Got Books?" campaign, which deliberately plays off the enormous success of the "Got Milk?" ad

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