ADVICE FOR THE CENTER STORE: SEASON WELL WITH EMOTIONS

CHICAGO -- Center Store, sometimes overlooked when it comes to methods of bringing a store business, may be on its way to attracting consumers through a new retailing concept that plays on people's emotions.Retailers using the concept of "emotional retailing" are generating a minimum of 30% in additional sales, said Chris Ohlinger, president of Service Industry Research Systems, Highland Heights,

CHICAGO -- Center Store, sometimes overlooked when it comes to methods of bringing a store business, may be on its way to attracting consumers through a new retailing concept that plays on people's emotions.

Retailers using the concept of "emotional retailing" are generating a minimum of 30% in additional sales, said Chris Ohlinger, president of Service Industry Research Systems, Highland Heights, Ky., speaking at the Food Marketing Institute convention here. He said the Center Store

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