A&E BETS ON LOW PRICES TO BUILD INTEREST

NEW YORK -- Special-interest video, documentaries in particular, has never been a very active category for supermarket video departments. Shoppers attracted to A-titles have shown little interest in buying or renting truth-based programming from supermarkets.But at least one company is making an aggressive attempt to change that. According to Tom Heyman, vice president of new media at A&E Home Video

NEW YORK -- Special-interest video, documentaries in particular, has never been a very active category for supermarket video departments. Shoppers attracted to A-titles have shown little interest in buying or renting truth-based programming from supermarkets.

But at least one company is making an aggressive attempt to change that. According to Tom Heyman, vice president of new media at A&E Home Video here, supermarket shoppers are as likely to buy what he calls "intelligent, thoug

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