AFFILIATED PRIVATE-LABEL PUSH HIKES SALES

LITTLE ROCK, Ark. -- Affiliated Foods Southwest's private-label health and beauty care sales are running 25% ahead of last year due to a heavy promotional push on the products.By expanding private-label variety, promoting the larger mix in new weekly food ads and circulars, and using increased off-shelf merchandising, the 360-retailer cooperative based here has been able to achieve its goal of increasing

LITTLE ROCK, Ark. -- Affiliated Foods Southwest's private-label health and beauty care sales are running 25% ahead of last year due to a heavy promotional push on the products.

By expanding private-label variety, promoting the larger mix in new weekly food ads and circulars, and using increased off-shelf merchandising, the 360-retailer cooperative based here has been able to achieve its goal of increasing its HBC sales overall, said John Adams, director of nonfood. Further volume gain

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