AFI BRAND BOOSTS VIDEO RENTALS, SALES

LOS ANGELES -- The American Film Institute is moving forward with film history events that are boosting video rentals and sales while establishing the organization as a national brand.The events, this year's just announced "AFI's 100 Years ... 100 Laughs," like the past efforts "AFI's 100 Years ... 100 Movies" and this years "AFI's 100 Years ... 100 Stars" grew out of a need for funding. But the success

LOS ANGELES -- The American Film Institute is moving forward with film history events that are boosting video rentals and sales while establishing the organization as a national brand.

The events, this year's just announced "AFI's 100 Years ... 100 Laughs," like the past efforts "AFI's 100 Years ... 100 Movies" and this years "AFI's 100 Years ... 100 Stars" grew out of a need for funding. But the success of these programs was so great that the AFI name itself has become a well-known a

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