AFTER ADJUSTMENT, RANDALL'S RELAUNCHES ITSELF IN AUSTIN

AUSTIN, Texas -- Six months after it launched itself here, Randall's Food Markets, Houston, is relaunching itself with a new advertising campaign featuring a new tagline and a local celebrity as its spokeswoman.The chain's moves are meant to solidify a positive perception with consumers following an early problem with product and service levels.Using the ad line, "We get you home sooner," Randall's

AUSTIN, Texas -- Six months after it launched itself here, Randall's Food Markets, Houston, is relaunching itself with a new advertising campaign featuring a new tagline and a local celebrity as its spokeswoman.

The chain's moves are meant to solidify a positive perception with consumers following an early problem with product and service levels.

Using the ad line, "We get you home sooner," Randall's is stressing store service and "a quicker, smoother shopping experience," R.

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