AGE OF ENLIGHTENMENT

Kids are making an impression in categories such as over-the-counter remedies, toiletries, oral hygiene, suncare, cosmetics and bath.The importance of children in rounding out supermarkets' health and beauty care categories is being recognized by retailers and manufacturers.Not only are children possessing more money and making more direct-purchasing decisions, they are also wielding more influence

Kids are making an impression in categories such as over-the-counter remedies, toiletries, oral hygiene, suncare, cosmetics and bath.

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