AG'S IMAGE OF THE FUTURE

BATON ROUGE, La. -- Perception is everything to Associated Grocers here.As it marks its 50th anniversary this month, the retailer-owned wholesaler is spending a lot of time trying to develop a more positive image for its 230 member stores." We want to beat off the image that independent supermarkets can't compete with chain operations," Jay Campbell Jr., president and chief executive officer, told

BATON ROUGE, La. -- Perception is everything to Associated Grocers here.

As it marks its 50th anniversary this month, the retailer-owned wholesaler is spending a lot of time trying to develop a more positive image for its 230 member stores.

" We want to beat off the image that independent supermarkets can't compete with chain operations," Jay Campbell Jr., president and chief executive officer, told SN.

The perception that chain stores are superior to independent

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