AHA EXPANDS ITS IN-STORE, HEART-HEALTHY PROGRAM

DALLAS -- The American Heart Association here is working with Tom Thumb stores in Dallas-Fort Worth to alert shoppers to products certified as heart-healthy, using shelf-talkers, signs and circulars.Harris Teeter, Matthews, N.C., participated with the AHA in the organization's first such in-store program last year, in most Harris Teeter stores. It included in-store promotions, direct mail marketing

DALLAS -- The American Heart Association here is working with Tom Thumb stores in Dallas-Fort Worth to alert shoppers to products certified as heart-healthy, using shelf-talkers, signs and circulars.

Harris Teeter, Matthews, N.C., participated with the AHA in the organization's first such in-store program last year, in most Harris Teeter stores. It included in-store promotions, direct mail marketing and local newspaper advertising.

Jessica Graham, spokeswoman for the Harris Te

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