AHLBRANDT HONOREE MILLER CALLS FOR A REFOCUS ON SELLING

PORTLAND, Ore. -- The food industry needs to refocus on selling more products, vs. concentrating on making profits on how it buys, Robert G. Miller, former chairman and chief executive officer of Fred Meyer Stores here, told Executive Forum 2004. The forum is the 10th annual conference sponsored by the Food Industry Leadership Center at Portland State University."Historically, the goal of supermarkets

PORTLAND, Ore. -- The food industry needs to refocus on selling more products, vs. concentrating on making profits on how it buys, Robert G. Miller, former chairman and chief executive officer of Fred Meyer Stores here, told Executive Forum 2004. The forum is the 10th annual conference sponsored by the Food Industry Leadership Center at Portland State University.

"Historically, the goal of supermarkets was to sell more goods," Miller said. "But over the last 20 years, the industry has

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