Ahold to Accelerate EDLP Rollout

AMSTERDAM It's full speed ahead for the new pricing strategy at Stop & Shop and Giant-Landover, but strap in for a bumpy ride, officials said. The retailer here said it would accelerate the rollout of its Value Improvement Program at its largest U.S. banners after they reported their third straight quarter of declining comparable-store sales. The change, which would essentially transition the traditional

AMSTERDAM — It's full speed ahead for the new pricing strategy at Stop & Shop and Giant-Landover, but strap in for a bumpy ride, officials said.

The retailer here said it would accelerate the rollout of its Value Improvement Program at its largest U.S. banners after they reported their third straight quarter of declining comparable-store sales.

The change, which would essentially transition the traditional high-low operators to EDLP strategies amid robust promotiona

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