AHOLD CEO CITES NEED FOR SPEED IN BOOSTING PERFORMANCE

AMSTERDAM - Private label and the expansion of general merchandise offerings are key elements of Ahold's strategy to improve its retail business, the company's president and chief executive officer said at the annual shareholders' meeting here last week.Anders Moberg, who became CEO in 2003 following the company's $1 billion-plus accounting scandal, also said Ahold has more work to do in simplifying

AMSTERDAM - Private label and the expansion of general merchandise offerings are key elements of Ahold's strategy to improve its retail business, the company's president and chief executive officer said at the annual shareholders' meeting here last week.

Anders Moberg, who became CEO in 2003 following the company's $1 billion-plus accounting scandal, also said Ahold has more work to do in simplifying its operations and driving sales growth through a value proposition, particularly at

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