ZAANDAM, Netherlands -- Ahold here said it will launch its first global promotion Sept. 26.
pions, is scheduled to run simultaneously in most of Ahold's 32 supermarket chains as well as in the stores of most of the company's joint-venture partners.
For the promotion, Ahold has negotiated global master agreements with 15 international suppliers as well as more than 100 local suppliers. Both food and nonfood items are included in the campaign.
Among the U.S. chains