AHOLD USA CONVERTING TO NEW DATA WAREHOUSE

GREENVILLE, S.C. -- Ahold USA here has completed 75% of the conversion to a new data warehouse platform for customer data intended to deliver more targeted offers to shoppers of its four retail divisions, said Al Clevenger, director of data management and data warehouse services.Ahold USA divisions, which encompass nearly 1,200 stores, include Stop & Shop, Quincy, Mass.; Tops Markets, Williamsville,

GREENVILLE, S.C. -- Ahold USA here has completed 75% of the conversion to a new data warehouse platform for customer data intended to deliver more targeted offers to shoppers of its four retail divisions, said Al Clevenger, director of data management and data warehouse services.

Ahold USA divisions, which encompass nearly 1,200 stores, include Stop & Shop, Quincy, Mass.; Tops Markets, Williamsville, N.Y.; Giant of Carlisle, Pa.; and Giant of Landover, Md.

As part of the c

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