AHOLD'S 'FRESHGO' CUTS GIANT DOWN TO SIZE

ROCKVILLE, Md. -- Ahold USA has launched a fresh-foods concept here that seeks to profit by maximizing the strengths of two diverse subsidiaries: Giant Food and U.S. Foodservice.Indeed, restaurant-style prepared meals are the centerpiece at "freshgo by Giant," as the 17,000-square-foot prototype is called. It also includes meat and seafood, produce, a pharmacy and 10 abbreviated aisles of grocery.

ROCKVILLE, Md. -- Ahold USA has launched a fresh-foods concept here that seeks to profit by maximizing the strengths of two diverse subsidiaries: Giant Food and U.S. Foodservice.

Indeed, restaurant-style prepared meals are the centerpiece at "freshgo by Giant," as the 17,000-square-foot prototype is called. It also includes meat and seafood, produce, a pharmacy and 10 abbreviated aisles of grocery. Specialty goods are featured in the form of sushi and smoked fish, officials said.

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