AHOLD'S GIANT REDUCES PRICES ON HBC LINES

CARLISLE, Pa. -- Giant Food Stores here slashed prices throughout its health and beauty care departments last month and has been running weekly newspaper advertisements to reinforce its new HBC price image.The 58-store chain, a division of Ahold USA, Parsippany, N.J., announced the price cuts with an advertisement March 15 in The Patriot News, Harrisburg, Pa. Allen Noddle, president and chief executive

CARLISLE, Pa. -- Giant Food Stores here slashed prices throughout its health and beauty care departments last month and has been running weekly newspaper advertisements to reinforce its new HBC price image.

The 58-store chain, a division of Ahold USA, Parsippany, N.J., announced the price cuts with an advertisement March 15 in The Patriot News, Harrisburg, Pa. Allen Noddle, president and chief executive officer of Giant Food Stores, confirmed March 15 was the day "when the ads [first]

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