AID LACTOSE-INTOLERANT, RETAILERS URGED

WELLESLEY, Mass. -- Supermarkets can increase their grocery sales by creating programs that target lactose-intolerant shoppers, according to the author of a booklet listing lactose-free foods."Competition for lactose-intolerant consumers is increasing from alternative sources like health and natural food stores, which cater to the lactose-intolerant population and offer an alternative to supermarkets,"

WELLESLEY, Mass. -- Supermarkets can increase their grocery sales by creating programs that target lactose-intolerant shoppers, according to the author of a booklet listing lactose-free foods.

"Competition for lactose-intolerant consumers is increasing from alternative sources like health and natural food stores, which cater to the lactose-intolerant population and offer an alternative to supermarkets," said Peter Mirsky, president of Bullseye Information Services here.

"Super

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TAGS: Dairy