AIR MILES CARD EVENT TAKES OFF AT RALPHS

COMPTON, Calif. -- Ralphs Grocery Co. here this month began testing airline miles as an incentive for customers to use its loyalty-card program.The Kroger division is testing a program, developed by WebMiles Corp., Sandy, Utah, in its 28 San Diego County stores. Customers who make a purchase using the Ralphs Club Card will receive one mile in the WebMile program for every dollar they spend in the

COMPTON, Calif. -- Ralphs Grocery Co. here this month began testing airline miles as an incentive for customers to use its loyalty-card program.

The Kroger division is testing a program, developed by WebMiles Corp., Sandy, Utah, in its 28 San Diego County stores. Customers who make a purchase using the Ralphs Club Card will receive one mile in the WebMile program for every dollar they spend in the stores. This is believed to be one of the first tie-ins of air miles to a supermarket fr

Register to view the full article