AIR MILES CARD EVENT TAKES OFF AT RALPHS

COMPTON, Calif. -- Ralphs Grocery Co. here this month began testing airline miles as an incentive for customers to use its loyalty-card program.The Kroger division is testing a program, developed by WebMiles Corp., Sandy, Utah, in its 28 San Diego County stores. Customers who make a purchase using the Ralphs Club Card will receive one mile in the WebMile program for every dollar they spend in the

COMPTON, Calif. -- Ralphs Grocery Co. here this month began testing airline miles as an incentive for customers to use its loyalty-card program.

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