AN AIRLINE LOOKS TO FOOD RETAIL TO PERCEIVE THE OBVIOUS

The shoe is on the other foot now.For many years, the supermarket industry and other high-volume channels have been accused of lifting a page from airlines' manual of frequent-flyer programs as inspiration for frequent-shopper programs and the like.Now, an airline executive, Jerry Grinstein, Delta's chief executive officer, has acknowledged with alarming candor that he is modeling that company's strategic

The shoe is on the other foot now.

For many years, the supermarket industry and other high-volume channels have been accused of lifting a page from airlines' manual of frequent-flyer programs as inspiration for frequent-shopper programs and the like.

Now, an airline executive, Jerry Grinstein, Delta's chief executive officer, has acknowledged with alarming candor that he is modeling that company's strategic direction on the practices of a food and nonfood retailer. His ne

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