AISLE STYLE

Smooth Move, SafewayWhat goes more naturally with a healthful lifestyle than fruit smoothies and fresh juices?Safeway, Pleasanton, Calif., is banking that Jamba Juice locations in certain stores will remind shoppers that the national retailer is the place to go to get healthy and organic foods. It's another component of the retailer's larger health-and-wellness umbrella initiative that also includes

Smooth Move, Safeway

What goes more naturally with a healthful lifestyle than fruit smoothies and fresh juices?

Safeway, Pleasanton, Calif., is banking that Jamba Juice locations in certain stores will remind shoppers that the national retailer is the place to go to get healthy and organic foods. It's another component of the retailer's larger health-and-wellness umbrella initiative that also includes new lifestyle-format stores and the "Ingredients for Life" program.

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