AISLE STYLE: SAFEWAY'S FRESH NEW DIRECTION...REACHING OUT...ACROSS THE SEA

Safeway's Fresh DirectionIt's one thing for a two-store independent to change marketing strategies, but entirely something else for a national chain the size of Safeway. Nevertheless, the nation's No. 5 retailer is making health and wellness a cornerstone of its new "lifestyle" stores and "Ingredients for Life" initiatives."Safeway is trying the hardest to brand itself, to build differentiation through

Safeway's Fresh Direction

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