'ALADDIN' SALES ENJOYING MERCHANDISING MAGIC

Supermarkets are using a variety of methods to aggressively merchandise Walt Disney's "Aladdin and the King of Thieves."Retailers' promotional efforts, coupled with the $70 million in marketing clout that Buena Vista Home Video, Burbank, Calif., is putting behind the direct-to-video release, has resulted in brisk sales at grocery stores.Bashas' Chandler, Ariz., is promoting the third title in the

Supermarkets are using a variety of methods to aggressively merchandise Walt Disney's "Aladdin and the King of Thieves."

Retailers' promotional efforts, coupled with the $70 million in marketing clout that Buena Vista Home Video, Burbank, Calif., is putting behind the direct-to-video release, has resulted in brisk sales at grocery stores.

Bashas' Chandler, Ariz., is promoting the third title in the Aladdin series with a chainwide display contest and a cross-merchandising promo

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