ALBERTSONS' COMBO STORES

BOISE, Idaho -- If two heads are better than one, then surely two brand names with strong consumer recognition should also be better than one.That's the theory behind the push by Albertsons here to convert stores to a dual-brand identity in markets where it operates both supermarkets and stand-alone drug stores. It has begun adding a drug store banner to supermarkets in other regions as well.The chain

BOISE, Idaho -- If two heads are better than one, then surely two brand names with strong consumer recognition should also be better than one.

That's the theory behind the push by Albertsons here to convert stores to a dual-brand identity in markets where it operates both supermarkets and stand-alone drug stores. It has begun adding a drug store banner to supermarkets in other regions as well.

The chain operates 677 dual-branded stores -- about 27% of its 1,800 supermarkets an

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