ALBERTSON'S CONSOLIDATES MEAT-CASE IMAGE

BOISE, Idaho -- Albertson's has rolled out a re-set of its meat cases, complete with its own in-house, designed signs and labels, to help customers decide what cuts to buy and how to cook them.Using the "Beef Made Easy" guidelines developed by the National Cattlemen's Beef Association, the giant chain with stores in 38 states has customized its own labels, rail strips and case signs with its brand

BOISE, Idaho -- Albertson's has rolled out a re-set of its meat cases, complete with its own in-house, designed signs and labels, to help customers decide what cuts to buy and how to cook them.

Using the "Beef Made Easy" guidelines developed by the National Cattlemen's Beef Association, the giant chain with stores in 38 states has customized its own labels, rail strips and case signs with its brand and colors, and has extended the effort to include veal and lamb as well as beef. Notab

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