ALBERTSON'S DIVISION PLAYING UP THEMES

BREA, Calif. -- Albertson's Southern California division here has stepped up its competitive marketing with more frequent theme promotions, local observers told SN."Albertson's is getting much more creative than they have been," an industry observer in the Los Angeles area told SN.Officials at the chain's division did not return phone calls, but the observers told SN that the chain is now typically

BREA, Calif. -- Albertson's Southern California division here has stepped up its competitive marketing with more frequent theme promotions, local observers told SN.

"Albertson's is getting much more creative than they have been," an industry observer in the Los Angeles area told SN.

Officials at the chain's division did not return phone calls, but the observers told SN that the chain is now typically supporting advertising circulars with special theme island displays set up in

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