ALBERTSONS GIVES POOH MOVIE BIG PROMOTION

BOISE, Idaho -- Albertsons joined with Disney, Kodak, Enfamil and Kimberly-Clark in a cross promotion for the release of "Pooh's Heffalump Movie" on DVD and VHS.While Albertsons is not the only supermarket promoting the late May release, it is "the most ambitious," according to Scott Guthrie, vice president of sales and channel development for Disney's video arm, Buena Vista Home Entertainment, Burbank,

BOISE, Idaho -- Albertsons joined with Disney, Kodak, Enfamil and Kimberly-Clark in a cross promotion for the release of "Pooh's Heffalump Movie" on DVD and VHS.

While Albertsons is not the only supermarket promoting the late May release, it is "the most ambitious," according to Scott Guthrie, vice president of sales and channel development for Disney's video arm, Buena Vista Home Entertainment, Burbank, Calif. Although Safeway, Pleasanton, Calif., and Kroger, Cincinnati, also promote

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