ALBERTSONS OPTIMIZES SITE SELECTION PROCESS

ORLANDO, Fla. -- Adding a market-optimization tool to its store-site selection system has helped Albertsons pick better sites to build new food and drug stores, Danielle Jordan, director of research and market analysis for Albertsons, Boise, Idaho, told attendees at Food Marketing Institute's Retail Store Development Conference here last week.The technology, added about six months ago to Albertsons'

ORLANDO, Fla. -- Adding a market-optimization tool to its store-site selection system has helped Albertsons pick better sites to build new food and drug stores, Danielle Jordan, director of research and market analysis for Albertsons, Boise, Idaho, told attendees at Food Marketing Institute's Retail Store Development Conference here last week.

The technology, added about six months ago to Albertsons' in-house site selection software, helps the retailer determine the potential sales of

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