ALBERTSONS REACHES OUT TO HISPANICS

PALM SPRINGS, Calif. -- Supermarket operators must meet the needs and demands of the growing Hispanic segment or those consumers will take their business elsewhere, an Albertsons executive told members of the Mexican American Grocers Association here.According to Andrew Kramer, corporate director of ethnic marketing and specialty foods for the Boise, Idaho-based company, "All supermarkets must develop

PALM SPRINGS, Calif. -- Supermarket operators must meet the needs and demands of the growing Hispanic segment or those consumers will take their business elsewhere, an Albertsons executive told members of the Mexican American Grocers Association here.

According to Andrew Kramer, corporate director of ethnic marketing and specialty foods for the Boise, Idaho-based company, "All supermarkets must develop the best Hispanic marketing program possible if they hope to grow their market shar

Register to view the full article