ALBERTSON'S READS RESULTS OF TWO BOOK, MAGAZINE FORMATS

DALLAS -- An informal test on Albertson's books and magazines indicates positioning, not size, is everything.The test, run over a six-month period at eight Albertson's units in Houston, compared sales of a 24-foot L-shaped display of books and magazines, positioned at the front-end near pharmacy, with 50- to 60-foot in-aisle sections. It was found that the front-end display generated higher sales

DALLAS -- An informal test on Albertson's books and magazines indicates positioning, not size, is everything.

The test, run over a six-month period at eight Albertson's units in Houston, compared sales of a 24-foot L-shaped display of books and magazines, positioned at the front-end near pharmacy, with 50- to 60-foot in-aisle sections. It was found that the front-end display generated higher sales and profits than in-line reading centers.

Albertson's decided to test the differ

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