BOISE, Idaho -- Southern Californians were invited to ring in the Chinese New Year with Albertson's here.
The cover of Albertson's Shopper's Guide featured a large, colorful Chinese zodiac, a sweepstakes offer and a promotion that read "Celebrate Chinese New Year With Yu Sing Entrees."
In addition to the cover, the chain dedicated three half-page ads inside the guide to Chinese New Year specials.
Frozens, however, was the real attention grabber. In addition to highligh