ALBERTSON'S SETS OFF CHINESE NEW YEAR EVENT IN CALIFORNIA

BOISE, Idaho -- Southern Californians were invited to ring in the Chinese New Year with Albertson's here.The cover of Albertson's Shopper's Guide featured a large, colorful Chinese zodiac, a sweepstakes offer and a promotion that read "Celebrate Chinese New Year With Yu Sing Entrees."In addition to the cover, the chain dedicated three half-page ads inside the guide to Chinese New Year specials.Frozens,

BOISE, Idaho -- Southern Californians were invited to ring in the Chinese New Year with Albertson's here.

The cover of Albertson's Shopper's Guide featured a large, colorful Chinese zodiac, a sweepstakes offer and a promotion that read "Celebrate Chinese New Year With Yu Sing Entrees."

In addition to the cover, the chain dedicated three half-page ads inside the guide to Chinese New Year specials.

Frozens, however, was the real attention grabber. In addition to highligh

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