ALBERTSON'S SPEED PLAN UNITES MEAL INGREDIENTS

BOISE, Idaho -- Albertson's here has introduced a new program with the time-pressed consumer in mind in which ingredients for a quick meal are promoted and merchandised as a unit.The company's Quick Fixin' Ideas campaign was kicked off last month and promoted through in-store circulars and signs, newspaper ads, in-store fliers and demonstrations.The program draws from all departments -- Center Store,

BOISE, Idaho -- Albertson's here has introduced a new program with the time-pressed consumer in mind in which ingredients for a quick meal are promoted and merchandised as a unit.

The company's Quick Fixin' Ideas campaign was kicked off last month and promoted through in-store circulars and signs, newspaper ads, in-store fliers and demonstrations.

The program draws from all departments -- Center Store, frozens, meat, dairy, floral and produce, in addition to the in-store servi

Register to view the full article

test - Advanced Registered User

Already a member? .