ALDI HOLDS BACK PRICES IN BTS PROMOTION

BATAVIA, Ill. -- Aldi here gave shoppers some pointers on how to lower their food bill when it featured back-to-school essentials in a circular.Aldi devoted the entire center spread of the four-page, four-color glossy circular to breakfast and lunch staples, including cereals, peanut butter and jelly, crackers, snack items and condiments. While the vast majority of the showcased items were from Aldi's

BATAVIA, Ill. -- Aldi here gave shoppers some pointers on how to lower their food bill when it featured back-to-school essentials in a circular.

Aldi devoted the entire center spread of the four-page, four-color glossy circular to breakfast and lunch staples, including cereals, peanut butter and jelly, crackers, snack items and condiments. While the vast majority of the showcased items were from Aldi's various private labels, some name brands, including Capri Sun, Pillsbury, Keebler,

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