ALEVE HAS GOOD BUT UNEVEN START

CINCINNATI -- Supermarkets report initial sales of Aleve, the new over-the-counter analgesic from Procter & Gamble here, are good despite reports of early lowballing and lukewarm manufacturer support.With the product's introduction the second week in June, food retailers have reacted enthusiastically to the first analgesic to make the switch from prescription to over-the-counter since ibuprofen in

CINCINNATI -- Supermarkets report initial sales of Aleve, the new over-the-counter analgesic from Procter & Gamble here, are good despite reports of early lowballing and lukewarm manufacturer support.

With the product's introduction the second week in June, food retailers have reacted enthusiastically to the first analgesic to make the switch from prescription to over-the-counter since ibuprofen in 1984. They have taken the industry's advice to stock newly switched OTC products qu

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