Single-serve varieties seem poised as the next big trend in the pizza category.
Though it may take time for retailers to see impressive growth in pizza-for-one sales, a few buyers have already noticed gains.
"We have seen a nice increase in single-serve pizza," said Roger Burks, senior vice president of The Mad Butcher, Pine Bluff, Ark. "It started right before Christmas."
He attributed the upsurge to the greater variety that's becoming available in single-serve,