ALL QUIET ON THE HOOSIER FRONT

INDIANAPOLIS -- For local retailers facing the competitive entry of Meijer into this market, less is more. In contrast to the all-out pricing battle that ensued when Cub Foods came to town 11 years ago, retailers here said they do not plan to repeat their past mistakes. Instead, retailers are stressing their strong points, such as service and variety, and employing tactics like direct mailings or

INDIANAPOLIS -- For local retailers facing the competitive entry of Meijer into this market, less is more. In contrast to the all-out pricing battle that ensued when Cub Foods came to town 11 years ago, retailers here said they do not plan to repeat their past mistakes. Instead, retailers are stressing their strong points, such as service and variety, and employing tactics like direct mailings or selective promotions.

"When Cub came in here in 1983, the market grossly overreacted, and

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