Integrate or segregate? That is the question facing most supermarkets putting in new lines of natural products. But sometimes, a combination of the two is the answer.
For example, natural cleaning products are finding a hybrid home outside the natural product sections in stores where they are partially integrated within conventional category aisles.
Raley's, West Sacramento, Calif., and the Dallas/Fort Worth division of Albertsons, Boise, Idaho, have taken an approach to natur